m.expedia.com

Client: Expedia.com
Project: Improve the current mobile website experience
Expertise: UX Design

I was tasked with updating the mobile website shopping experience on m.expedia.com. I was constrained by the company building the site because they were scraping the desktop site for content. The shopping and booking path had to reflect the path that was currently setup on the desktop site. This website is currently in 5 different countries: US, UK, CA, NZ and AU. It will soon be launching in Germany. After launching the site, conversation increased over 35% which brought conversation to over 2% and at one point, exceeded the desktop site.

Below is just a sample of the complete wireframe document.